Amazon announced that it’s going to begin home brewing kids programming. Recently, I gave Lillehammer on Netflix a try and dropped out after a few episodes. I get my blood on ice fix from watching pro hockey. Clearly, we’ve got a growing group of non-traditional content producers creating exclusive programming available only through their channels. Will the programs Amazon and others create find and keep an audience that buys whatever they’re selling? I think it depends somewhat on frame of reference. For me, Amazon is a bookstore that just happens to sell everything else that can be sold. It’s not my go to source for TV or film at least not for now. In a year or so a 3 year-old may choose Amazon as a favorite channel to watch children’s programming; on a Kindle of course. Creating watching habits (aka buying habits) at any age is the goal. Kermit the Frog said “It’s not easy being green.” To that I’d add it’s even harder to make some meaningful green in the kids programming business. As the Amazon producers plow through the scripts, story ideas, and merchandising deals being pitched I truly hope that their choices are weighted heavily towards “quality”. I’d certainly feel better knowing that some of my money is supporting quality kids programming brought to you by the world’s largest e-retailer.