Using a sweepstakes is a great tool that can be used to open the door to an endless amount of Facebook likes. Sweepstakes can provide a gateway through which you can provide important information to the audience while encouraging feedback about the product. Sweepstakes content is also easily shared on Facebook which increases your ability to reach new prospects and cause them to like your brand.

Provide Information

To the customer, a sweepstakes is a chance to win a prize with little to no effort. To the sweepstakes sponsor though, it is a powerful tool that creates a loyal audience. Sweepstakes can be used to draw attention to key information about the company or product. Through participation in the sweepstakes, customers are receiving info about this brand that could lead to a sale in the future. A greater following on Facebook is a product of sweepstakes participation which creates a channel through which additional information can now flow.

Feedback and Comments

One of the most important aspects of building customer relationships through likes on Facebook is the ability to give and receive feedback.  Once customers are on the Facebook page they can provide feedback, comments, and even reviews about the brand. This dialogue greatly increases brand recognition as it provides direct communication between users of the product itself.

Increases Sharing

In today’s digital world, word of mouth has evolved into the act of “sharing”. Sharing provides companies with an organic form of advertising. By incorporating the use of a sweepstakes to drive customers to Facebook and company pages companies expose their audience to their brand and give them the opportunity to share and further spread the word. Sharing can become an additional component of the sweepstakes user experience to further encourage the act of “liking” the brand.  It is important to know that it is against Facebook Guidelines to award an extra sweepstakes entry to someone who shares their sweepstakes message.

Greater Public Awareness

When a user “likes” a page they are saying they like the product behind the page. The more likes a page gets, the better it is perceived by the general public. Through the use of sweepstakes, companies can gain Facebook likes that can contribute to more public awareness. By liking a page customers are providing an opportunity to build loyalty and interest in the company. In turn, the company can use the Facebook channel to send marketing messages and other methods of showing customer appreciation. Sweepstakes encourage likes and likes work to improve the image of the company that can ultimately lead to higher sales.

To find out more information about how to leverage from social media such as Facebook, Twitter, Pinterest and more, visit the experts at www.mardenkane.com