Many companies use online sweepstakes to help spread awareness of their brand and attract new customers. Sweepstakes are effective means of promoting your company, and online sweepstakes are even easier to implement and promote than traditional sweepstakes. These kinds of sweepstakes competitions don’t require paper or shipping, so you can save a lot of money while advertising your business and encouraging customers to interact with you over social media.

Online Sweepstakes Reach More Customers

It’s easy to use social media and other websites to reach customers with an online sweepstakes. The easiest way to do this is to identify where your target customer base spends time online and then advertise in those places. Thousands of customers will see your advertisements and many of them will join your social media page or mailing list in order to enter the sweepstakes.

Start by surveying your customers to find out where they like to spend their time. You could offer a small incentive such as a free item for filling out the survey. Once you have surveyed your customers for a couple of weeks, you should have a good idea of where to target your advertisements. This information will allow you to purchase advertisements on the proper websites; these advertisements are often cheaper than advertisements in print publications.

Customers Can Respond Immediately

Once customers see your advertisements, they can respond almost immediately. Electronic advertisements allow customers to enter your sweepstakes simply by clicking on the advertisement to open your website. Once customers are on your site, they may choose to browse the site in addition to entering the sweepstakes, so you might make some sales right away.

This is a big advantage that online sweepstakes have over traditional sweepstakes. Traditional sweepstakes require customers to fill out entry forms by hand and mail them back. Many customers won’t make the effort to do this or will put off doing it and then forget about it. Online sweepstakes eliminate this problem because the customer can enter the sweepstakes right away.

Ongoing Connection Opportunities

Online sweepstakes allow you to easily connect with and follow up with potential customers. You can set up a sweepstakes in which customers need to join your mailing list in order to enter. If this idea doesn’t appeal to you, you can also require the customer to provide an email address and agree to occasional promotional emails. Either way, you should make sure to follow up with each customer who enters your sweepstakes on a semi-regular basis. That way, you use contest entries to generate leads and create more sales for yourself.

As you can see, there are many reasons why you should consider an online sweepstakes if you are trying to promote your business. Online sweepstakes eliminate costs and allow you to generate a list of prospects for other promotions. You also automatically promote your business every time you advertise your online sweepstakes. Setting up an online sweepstakes is easy; open your social media account or website account and create a sweepstakes today. We’re also able to help you get started. Contact the team at Marden Kane today!