Every business requires a strategy in order to succeed. No matter how you want to make your product or service known to the public, having a clear sense of your objectives is key to keeping a tight ship when it comes to maximizing your dollars and manpower for exposing your brand.

Bringing Your Product Front and Center

At Marden-Kane, we use our over 57 years of experience as the leading U.S. promotions developer to help you create a custom promotion marketing strategy that will bring your product or service front and center in today’s extremely competitive world. With clarity about what you expect to accomplish, we can guide you through the proven steps it takes to create a unique campaign that will differentiate you from competitors.

Carefully Crafted Tactics

Whether the strategy is to use sweepstakes, contests, instant win games, or a combination of several tactics, we help you succeed in creating concepts that work in the new media environments available to promote your brand. Our carefully crafted tactics include analytic tools that ensure you are able to measure how your promotions are working to meet your objectives.

Creating the Greatest Impact

One of the fundamental elements of a successful marketing strategy is deciding what specific message you are promoting. This may be a new product or service feature, new packaging, or celebrity endorsement.  Once you determine which message will create the greatest impact, you can begin to focus on concept development.

Knowing Who Are Your Customers

Being able to identify your customers is key in formulating a creative and unique campaign. The more you know about the customer the higher likelihood of creating a relevant concept.  The more relevant the concept the more punch the promotion will deliver. We can help you match creative ideas to your objectives and your goals.

A Good Strategy Separates Your Brand from the Herd

By creating well defined strategies, your promotions will produce better results.  Better results will ultimately catapult you past your competitors.

Being Clear About Your Goals

Whether it is through internet ads, endorsements, discounts, sweepstakes, or contests, being clear about your goals while keeping an eye on your competitors’ activities will allow you to position yourself as an industry leader. No matter what your budget, formal planning is the surest way to pave the way to successful promotions.

For more information on how we can help you to create a custom promotion marketing strategy, contact Marden-Kane today.

[Image via QueenBee Consulting]