With Black Friday and Cyber Monday fast approaching, what can you do to ensure your brand’s holiday promotion gets off to a great start? There is a lot at stake here — last year’s Cyber Monday sales topped $2.29 billion. Here are three simple things to do to ensure that your holiday promotion goes smoothly so your brand can capitalize on this year’s share of the Cyber Monday action.

1. Decide If You Really Need to Send Out a Black Friday Email

Don’t send out an email to your list over the holiday weekend unless you have a really good reason. If you have a sale or good deal for your customers, go for it, but if not, keep in mind that Cyber Monday is also the day that people’s email boxes fill up and they get fed up with the influx of deals. Suddenly it seems like a good idea to start hitting unsubscribe. If you don’t want to get lost in the crowd, or deleted altogether, hold out a few days and send your promo emails when they may be more welcome.

 2. Go Mobile

Make sure that your web site can be viewed on a mobile device. This means you will need to have your mobile app or responsive web site ready for the 31% or more of your users that will try to access your site from their phones or tablets. If they have a bad experience, they may not return.

3. Check Your Hosting

If you have a really great deal, and you are expecting lots of orders and traffic to your site, make sure your hosting plan covers the sudden influx of visitors. No one has time to wait for a slow site to load when they are trying to get as many good deals as possible in the shortest amount of time they can. And if your site is down they won’t come back.

Need help planning or executing a campaign for Cyber Monday? Contact us and we can help.

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