Frequently Asked Questions About Back to School Promotions


So you want to run a Back to School Promotion? Great! But there are lots of things to consider. Check out our handy FAQ below to make sure it pays off!

Q: Should I run a sweepstakes or contest, and what is the difference between them?
A: The Difference Between Sweepstakes and Contests

win win winThe words “promotion,” “sweepstakes,” “contest” and “giveaways” are sometimes used interchangeably. However, there are a few very distinct differences between them. Continue reading →


Q: What are best practices for running a promotion on social?
A: 5 Social Media Sweepstakes Best Practices
Social Media Platforms

Social media is a great place to run a cost effective sweepstakes that will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. Continue reading →


Q: Do you have any best practices for Back to School promotion planning?
A: Back to School Promotion Planning
Back to School Promotion Planning TimeThere are a lot of shoppers and eyes online in July, August and September. Perfect timing for running online promotions geared toward back-to-school. And now is the perfect time to start planning! Continue reading →


Q: What are some good prizes for a Back to School promotion?
A: 5 Prizes People Want to Win
Trip to Hawaii sweepsWe are constantly asked by our clients what prizes people want to win. Here is a short list of what we know works to entice consumers to enter a sweepstakes or contest, and makes them happy to accept as a winner. Continue reading →


Q: What if I am targeting Teens and Tweens only?
A: Teen and Tween Trends for Back to School Promotion Planning
But-first,-let-me-take-a-selfieJust when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to plan your back to school promotion. So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year… Continue reading →


Have additional questions? Contact us and we can help you get the answers!

To read more posts by Marden-Kane, please visit our main blog page or subscribe to our email list.