With the official start of fall coming up, it is the perfect time to put on your (warm) thinking cap and reach out to your consumers with a great promotion. The cooler weather will be bringing them back inside the house and onto your website or Facebook page where they will start to accept the fact that summer is over. Keep them in good spirits by reminding them how great the fall is and how your brand is getting in on the action.
Events That Happen In The Fall
Cooler weather, apple and pumpkin picking, hay rides, getting back in the kitchen and cooking heartier meals, cookie baking, trees changing color, apple cider, Football Sundays, Columbus Day, Halloween, Thanksgiving, setting clocks back, cleaning up the leaves in the yard, prepping the house and outside for winter, switching closets with seasonal clothing, hunting season, preparation for the holidays and holiday shopping, Election Day, and Veterans Day just to name a few…. So how can you capitalize on these events and themes?
How do these events tie back to your perfect fall promotion?
You need to think about what they mean to consumers. For example:
cold weather = new fall wardrobe or travel to a warm destination
hearty cooking = new recipes and breaking out the baking tools
setting the clocks back = need for time saving solutions
holiday preparation = searching for rewards for early shoppers.
Now how does your company or brand tie in with any of those opportunities or mind states? Do you offer a time-saving service or solution? Do you have a blog that features new recipes or crafts? Have a partnership with a travel agent or airline? Start from there to craft the perfect tie-in for your brand!
Still stumped? Contact us today to see how we can help you get your Fall Promotion up and running in 24 hours.
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