How to Capture and Store Sweepstakes Entry Data
Sweepstakes are a form of lead generation for companies. Many companies determine who is interested in products or services based upon the emails, comments and blog posts received on the sweepstakes registration form As this customer data is captured, it is stored in databases. Several types of database solutions used to accomplish this goal, some of which are better than others. Here is some information on how to capture and store sweepstakes entry data.
How Databases Are Built
Databases are configured to capture data such as the name of the entrant and their address, shopping history, purchase history and demographics. A data warehouse is a term that is used to describe the storage of large amounts of information. Some data warehouses hold and store terabytes of such information since millions of customers sign up for sweepstakes promotions.
The type of database chosen will depend upon the size needed and how the data needs to be accessed. Common database applications include Microsoft Access, Oracle Database and MySQL. When building and hosting a sweepstakes site, the hosting solution will ensure sufficient storage capacity to meet the forecasted response of the offer.
Relational Database
A relational database is a collection of data items organized to permit easy access and assembly without having to reorganize the structure. In structuring a relational database users must determine what information will be captured from the database and how the information will be used. Once these crucial decisions have been made, the structure of the data tables—the method of storing captured data—can be carefully planned, avoiding redundancy. Such planning is instrumental to ensuring fast retrieval of sweepstakes data after it is entered. Many people may use software tools for planning or index cards to ensure that no aspect of data is omitted.
Relationship building is the next stage of the process. Our company will make the necessary relational connections to ensure that the appropriate data is captured and stored. We will test the connections by entering records and testing for errors to verify that the process has been properly implemented. This eliminates the problem for the customer.
Structure Query Language (SQL)
SQL is one of the most useful and efficient languages for relational databases. The language is robust and secure, and quickly retrieves and manipulates data.
Storage of Data
Today, companies have opted for cloud based storage to store data. Cloud storage is efficient and allows for quick and instantaneous retrieval. When information can be retrieved and displayed quickly from databases, your company can respond quickly to opportunities. We help companies build a better brand image by providing the best storage available and the fastest retrieval possible.
Consider How Our Company Can Help With Data Capture and Storage
Efficient and secure data capture, and storage is critical to any company hosting a sweepstakes online or in-store. Consider how Marden-Kane can help you meet this goal. Contact us today to discuss your options for data capture and storage and learn why so many companies rely on our expertise and our unparalleled customer service.