Here they are! They yearly top 5 marketing posts on the Marden-Kane blog from 2018. If you haven’t read them all, what are you waiting for?
2018 #1: Contest Laws by State
Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what you didn’t know after the fact – there may be big fines for non-compliance.
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2018 #2: A Message to Our Clients About GDPR Compliance
On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes residents even if they are outside the EU. Marden-Kane’s core focus is the administration and management of sweepstakes, contests and instant win game promotions both domestically and internationally. We understand the need to protect and secure client data and have done so for over 60 years. That is why it was extremely important to us that we achieved compliance with the GDPR prior to the regulation’s effective date.
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2018 #3: Father’s Day Contest Prize Ideas
So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is an important piece that you need to firm up to complete your promotion: the prize structure. What will it look like? What do you want to offer?
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2018 #4: Trick or Treat with These Halloween Contest Ideas
Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season.
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2018 #5: 5 Things To Know About Running an Instant Win Game
Marden-Kane is your source for custom or pre-built instant win games that can be used for your next promotion. Not sure what an instant win game is? Check out our demo, and read on for 5 things to know about them: What is an instant win game? An instant win game is a game of chance where a player finds out instantly if they have won a prize. The game itself usually involves some kind of user interaction, such as spinning a wheel or using a scratch off card.
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If you have a topic you would like to learn more about in 2019, contact us and let us know. We will let you know if and when we post about it!
To read more 2018 posts by Marden-Kane, or our future posts, please visit our main blog page or subscribe to our email list.