Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the code embedded in the link. These e-gift codes can be redeemed online, and the codes and instructions can all be delivered via an email from your brand directly to your winners.

Here’s why electronic gift codes make sense:

1. Lower Fulfillment Costs

Electronic gift cards don’t need to be packaged, labeled and mailed, which will save you money on fulfillment and postage. To put that in perspective, if you mail 1,000 gift cards by regular mail, if you assume a very conservative $1.00 per card procurement, fulfillment and regular USPS postage cost, you would save $1,000.

2. Faster Delivery

Your recipients won’t have to wait as long for fulfillment. You can send out electronic gift codes via email instantly as prizes are awarded for an Instant Win Game – or in bulk weekly, monthly, or at the end of a promotion. Sending codes via email means that winners can have their prizes in seconds from the time you send them.

3. Usage Tracking

Electronic gift codes can usually be monitored for redemption. This can help to ensure that cards are actually used — and you can track down what happened to a code if the winner claims they never got it.

4. Winners Get To Pick Out What They Want

With an e-gift code, winners get to pick what they want from the retailer. And our research has shown that winners are always happy with a gift they can choose themselves!

5. Pay as You Go

While most electronic gift code vendors make you purchase codes before you send them out, Marden-Kane works with certain retailers who have a system where you can generate and pay only for codes as they are redeemed. This can help with inventory control and ensure that you aren’t buying more codes than people are using.

Marden-Kane has worked with Amazon, VISA, Best Buy, Starbucks, Dunkin Donuts, and other retailers large and small to deliver electronic gift codes via email, online as prizes are won in an Instant Win Game, and even by custom redemption sites. We can help you if you are interested in any method of electronic gift code delivery, so contact us!

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