Want to run an online contest, but not sure what to do or where to start? This is a quick primer:

1. Bring in Marden-Kane early
2. Define objectives and select best contest “processes”
3. Keep the contest simple!
4. Offer prizes that resonate with the target audience
5. Run contest for 6 to 8 weeks
6. Have Official Rules follow process flow
7. Limit number of finalists to 10
8. Offer finalists a “tool kit” with necessary elements to generate more views / votes and free media impressions for the brand
9. Open voting for 7 to 10 days
10. Hide public vote count
11. Monitor blogs
12. Allow 3 to 5 days for winner clearance
13. Minimize legal vulnerability with appropriate release forms
14. Fulfill prizes quickly
15. Analyze results
16. Optimize
17. Repeat!

Remember the goal of the promotion should be to engage your target audience while reinforcing brand attributes.