FROM THE DESK OF MARC WORTSMAN

Promotion marketing is all about “stimulus”. From a cents-off coupons to multi-year incentive programs we as promotion marketers help our clients sell their ideas, products and services to diverse groups nationally and often on a global scale.

The State of the Union address highlighted a number of critical challenges facing our country. We listened to the President speak in part about the economy, housing, job creation – and it got us thinking about how promotion marketing can be used to help stimulate our economy.

In response to the State of the Union here are some promotion tactic thought starters from our staff:

JOB SEARCH

Idea: When you spot a “Help Wanted” sign in a store window Twitter the ZIP Code, store name and address.

Idea: For Internet access providers, provide subscribers with “free internet access days” to help those using the Internet to job search.

RESTORING CONFIDENCE

Idea: Hollywood directors/studios create trailers highlighting examples of what’s being done by individuals to help create a “New America”.

Idea: Provide a tax credit to persons who volunteer a minimum number of hours monthly in their communities.

CONSERVING RESOURCES

Idea: Recycling centers offer free fluorescent light bulbs in exchange for empty bottles and aluminum cans. 

We’ll be adding more ideas to the PROMOTE U.S. list so check this page again soon. It’s our goal to offer tactics that collectively create a better future for all of us.