If you are looking to leverage social media to help build your business you should consider the use of a sweepstakes or contest to help create some interaction.
Social media is the digital equivalent of word-of-mouth. People that used to talk to each other directly now do so through large social media sites such as Facebook, Twitter and Pinterest. The reputation of your business is being influenced by the reviews that are posted and commented on by friends and followers.
To encourage positive reviews and comments, you can incorporate many proven promotion tactics into the new social media environment. One of the most effective of these techniques is to call attention to your brand with a contest or sweepstakes.
Sweepstakes and contests are more popular than ever before. A sweepstakes is a great way to draw attention to your business while managing to a set budget such as prizes available to be won. You can advertise the sweepstakes or contest to specific demographic groups through the correct use of social media platforms. Facebook is starting to appeal more to an older female audience while Twitter is more male oriented and younger.
Another benefit of conducting a sweepstakes for a contest over social media is that word will spread. Your brand will increase traction by offering consumers the opportunity to win a prize. Everybody understands the idea of winning a prize, and you can draw in more customers easily with a sweepstakes than you can with most other promotional marketing techniques. Once customers are part of your social circles, you can much more easily communicate with them in a way that is not a hard sell.
There are many opportunities for sweepstakes and contests on large social media networking platforms. Find out all of your options available to you by contacting an expert. The promotional marketing specialists at Marden-Kane have developed and administered 1000’s of social media promotions for businesses in various industries.
Marden Kane can help you forecast results so you have a solid idea of what to expect from your investment. Sweepstakes perform differently from contests in response rates and level of engagement. Both have their place based on your specific requirements and the experts at Marden Kane will help you select the best tool to meet your specific campaign objective. Statistics support the idea that most companies have attempted or successfully integrated social media into their overall marketing strategy. If you have not yet embraced this powerful communication channel we can help you get involved.
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[Image via AARP]