One of the best ways to engage your customers is through a sweepstakes campaign. When you offer a chance to win something for free you generate awareness and good will that gets amplified by word-of-mouth advertising and social sharing.  But no two sweepstakes are alike.  At Marden-Kane, we apply our expertise to make your creative promotion ideas come to life.  We keep the creative juice while we ensure legal compliance of every individual custom sweepstakes promotion we manage for our clients. Our staff of professionals provides the right counsel to manage your campaign from concept through completion.

Placing Your Brand Front and Center

There are many opportunities to place your brand front and center in the purchase consideration model used by consumers.  Custom sweepstakes can be used to generate awareness, and purchase intent.  Sweepstakes work best when integrated with the larger marketing strategy. Custom solutions come in all shapes and sizes.  You can use a simple sweepstakes to offer an entry for liking a Facebook page.  You can get more advanced and create a robust microsite that contains additional branded content.

Relevant Prizes are Compelling Prizes

One of the key components of the sweepstakes is the prize structure.  Brand synergy; the perception that participants have of the prizes is critical to avoid sending mixed messages about your brand.  The guiding principle is to select prizes that fulfill the same needs and wants of your target audience. By offering prizes that consumers want, you will engage them more deeply and encourage them to enter subsequent campaigns.

The Power of Each Custom Sweepstakes Begins with the Brand Image

You can never have too many branded elements in a custom sweepstakes promotion.   The primary benefit of custom work is better alignment with your brand attributes.  You don’t settle for someone else’s canned idea. So examine every detail of your sweepstakes promotion to pack the greatest punch. From your graphics, use of color, and your copy, everything can work together to create the maximum impact.

Web 2.0 Tools

Use interactive tools like voting, surveys, and online coupons customized to your particular sweepstakes offer will make your campaign more involving and help you gain insights that can be applied to subsequent programs. Getting to know your target customers better creates benefits that can be used to help validate and refine broader marketing campaigns.

Contact Marden-Kane today and let us create a custom sweepstakes promotion for your brand.