Santa has a lot of last minute stuff to “buy” after all the elves can’t make everything. It helps if he shop in route!

A friend of mine was in giving me tutorial on the applications available for iphone recently. On a train ride back from the Big Apple he said check this out. He used his iphone to take a pic of his wrist watch. Then he sent the pic through an amazon app and waited.

In 5 minutes an assortment of buying choices appeared on the screen based on his input. You have to admit it is very interesting platform to deliver promotional messaging.