I never like being one of the first guests at a house party. For one thing the hosts are usually still putting finishing touches to the décor and most importantly still chilling the beverages. I find the coldest beverages can be found about an hour into a party. After that the replenishment bottles mix in with, well you get the point. Here is maybe a way to get past the warm drinks.
Today may not be the best day to mention viral in any sense with the Swine Flu concern and all but this does add some pieces to the whole viral marketing puzzle. Event marketing and sampling have always been about authenticity. Having someone you know as the party starter is arguably even better. Or is that; event better?