Twitter is a place to build your personal brand. Who you are and what you stand for professionally and personally. It is a land of experimentation in messaging. It provides near real time ability to see response to a specific comment. As with any branding campaign you can’t expect to be noticed with one, ten or perhaps 100 updates.

Same goes for cracking the code with promotional tweets. It is a channel that takes time and a lot of experimentation to see what message will be meaningful to twitter users. Much is being written about whether or not social media messaging can influence consumer behavior toward a product brand or service. No one knows the answer yet but there are insights to be gained using experimentation in building your personal brand. If your designated twitter person is having trouble nailing down who they are, how can they be expected to effectively communicate on behalf of a brand?

More here.

http://econsultancy.com/blog/3908-are-you-a-twitter-quitter?utm_medium=email&utm_source=topic

Good luck and good tweeting.