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Category: Administration & Compliance

Post-Pandemic Prize Considerations

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| Administration & Compliance, Articles, Prizes, Promotion Planning

Things are starting to get back to “normal” as vaccination rates rise and offices reopen at full capacity. Businesses want to get “back to normal,” but what will that look like? And what will your customers’ level of tolerance be for a post-pandemic prize that is awarded as part of a sweepstakes or contest? The […]

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5 Ways to Run a Flawless Beauty Pageant

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| Administration & Compliance, Articles, Contests, Promotion Planning

Beauty lies in the eye of the beholder, making any kind of beauty pageant subjective. It then follows that if you are having a beauty pageant, you must look at it as a contest, and in most parts of the world that means you will also need to have Official Rules for your contest, and […]

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Run a Legal Pay to Play Sweepstakes

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| Administration & Compliance, Articles, Promotion Trends, Sweepstakes

The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries […]

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Put That Sweepstakes Data to Work

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| Administration & Compliance, Articles, Promotion Planning

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer […]

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COVID-19 Relief and CCV Programs

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| Administration & Compliance, Articles, Consultation

Throughout 2020 and into 2021, Marden-Kane has helped clients and non-profits work together for COVID-19 relief in their communities with commercial co-venture programs, also called “CCV Programs.”  A CCV program is when a business partners with a non-profit organization to make donations of money, goods, events, products or services to benefit the non-profit’s cause. This […]

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Federal Lottery Laws Explained

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| Administration & Compliance, Articles, Sweepstakes

According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s begin by explaining what a lottery is…A lottery is generally defined as a promotion in which all three of the following elements are present: prize, chance and consideration (otherwise known as, the “Standard Lottery Rule”). […]

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Mexico Sweepstakes Basics

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| Administration & Compliance, Articles, International, Sweepstakes

Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the Mexico sweepstakes laws and regulations regarding promotions (e.g., games of chance and/or contests of skill) differ from US law and other countries. We compiled a list of frequently asked questions we typically receive regarding promotions […]

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McMillion$ and the Importance of Instant Win Game Security

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| Administration & Compliance, Articles, Consultation, Instant Win Games, Security, Sweepstakes

  If you aren’t sure why instant win game security is that big of a deal, you might want to watch the new HBO docuseries called “McMillion$”. It details the strange, and almost unbelievable, true story of how an employee at a promotional marketing company called Simon Marketing, a former competitor of Marden-Kane’s, committed fraud […]

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No Purchase Necessary for Running a Sweepstakes

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| Administration & Compliance, Articles, Promotion Planning, Sweepstakes

  In the United States, No Purchase Necessary is a term associated with all sweepstakes. Legally, in order to run a sweepstakes you cannot require a purchase in order to enter. However, that doesn’t mean that you can’t ask entrants to make a purchase – it just means that anyone entering without purchase must have […]

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The Most Visited Promotional Marketing Posts You Should Consult in 2020

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| Administration & Compliance, Articles, Consultation, Contests, Facebook, Instagram, Instant Win Games, Marden-Kane, Promotion Planning, Sweepstakes, TikTok

  These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok […]

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  • Post-Pandemic Prize Considerations
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