One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way to privately contact potential winners to notify them that they won – which led to potential to fraud when we were forced to post a public comment to notify winners. Marden-Kane came up with a […]
Here are the most visited, shared and read content from the 2013 Marden-Kane Blog in order of popularity. 1. Changes to Florida Sweepstakes Registration and Bonding Requirements One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and […]
Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and […]
Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest Guidelines. YouTube publishes a comprehensive list of Contest Policies and Guidelines. While other platforms lack clarity about how they can be used, YouTube contest restrictions do a great job communicating what you can and cannot do. […]
Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest or a “Like This Post” Sweepstakes) on your business timeline […]
And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By […]
There is a great scene in Jurassic Park where the T-Rex is chasing one of the Jeeps through the park. The driver looks in his mirror and we see the words “objects in your mirror are closer than they appear.” This engraving in the mirror glass is actually part of a variety of mandatory […]
Thinking of running a sweepstakes or a contest but not sure where to begin? It seems super easy — just get some things to give away and ask people to enter…. Except it is not that simple. Use our infographic guide to Trouble-Free Sweepstakes and Contests below for some simple pointers to get your […]
COPPA rules changes go into affect on July 1, 2013. Our infographic shows what these changes mean for promotions geared to children and how Marden-Kane is already compliant. For more information see our full-length article on the COPPA changes. If you have a question about the changes or want to run a compliant promotion […]
Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, […]