In December the FTC issued amendments to the COPPA (Children’s Online Privacy Protection Act) Rules. We posted a link to the FTC’s FAQ page in April to our social media channels and we have received a few inquiries since then about whether this impacts our business since the changes are set to go into effect on […]
A recent study by web analytics firm Simply Measured reports that more than two thirds of the world’s most recognized brands now have a presence on Pinterest. Many brands are being managed by individuals who signed up as themselves instead of the business they work for as a by-product of early adoption of the platform. […]
One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute […]
Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that; “The explosion […]
Many of the current do-it-yourself online promotion applications on the market leave users with the responsibility of developing the legal terms or Official Rules themselves, which can quickly become a very daunting – and expensive – task. Many brands aren’t even aware of the significance of or legal requirement for Official Rules. Promotions run incorrectly […]
We are frequently asked if it’s possible to run a worldwide, English only contest. A lot goes into providing an answer. Eligible countries and what type of promotion you want to run are two major areas of consideration. Prizes also can be tricky and you need to be prepared for additional effort in prize […]
One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and […]
To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you […]
Marden-Kane’s strength is avoiding legal issues, and we follow a process to ensure we deliver, as promised. Sometimes a departure from the process is unavoidable due to unexpected circumstances. Difficulty in getting approvals on creative, on official rules could put you into jeopardy of late registration.
As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if they don’t want to win? You want to believe that people take the time to enter sweepstakes because they want to win the Grand Prize (and learn more about your product). Then why is it […]