If you had a successful sweepstakes that met or exceeded your goals, you might want to run another one. But can you repeat your success? Follow these five tips to ensure your sweepstakes sequel doesn’t tank. If it’s not broken, don’t fix it. We see people rework successful programs all the time and end […]
Think you can plan and execute a promotion on your own? Take our Promotional Marketing Expert Quiz below to see how much you really know. (Keep track of your answers and check to see how you did at the end. No peeking!) What types of promotions need legal official rules? Sweepstakes Contests Loyalty […]
Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and […]
Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too late to run a promotion for this year! Contact us and we can get you launched by the weekend! Mother’s Day is right around the corner, and it’s a day to remember to say “thank […]
Katie Blaney, one of Marden-Kane’s Account Supervisors, explains the difference between sweepstakes and contests. If your company wants more information on either, give us a call at 516-365-3999. The words “promotion,” “sweepstakes,” “contest” and “giveaways” are sometimes used interchangeably. However, there are a few very distinct differences between sweepstakes and contests. To start, the […]
Here is an explanation of what makes a lottery illegal by our own Rosemary Stein, a Vice President at the Chicago office of Marden-Kane. Did you know that the first recorded signs of a lottery are keno slips from the Chinese Han Dynasty between 205 and 187 BC? These lotteries are believed to have […]
Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not […]
Account Supervisor Cheryl Thornton contributed this post on consideration. Consideration has many definitions, but when it’s included in a Game of Chance such as a Sweepstakes, the promotion could be violating federal, state and local laws and regulations governing Sweepstakes and Contests. When a promotion combines the elements of (1) prize, (2) chance and […]
Katie Blaney, former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A spring-time or Easter themed promotion is a great opportunity to engage with your consumers while they plan for these […]
Marden-Kane Promotion Coordinator Joe Keffas explains how to register a sweepstakes in New York. As you have read in previous blog posts, sometimes you have to register your sweepstakes with certain states if the ARV is over $5000. Those states you need to register a sweepstakes in are New York, Florida and Rhode Island. […]