Google or Facebook? Which platform will be your primary gateway to the Internet? With yesterday’s announcement of Facebook’s “Graph Search” we’re entering the next round of competition between these two information giants. Billions of ad dollars are at stake. Interestingly, for some searches Facebook will augment results from Miscrosoft’s Bing. I’m curious to see what […]
Running promotions on Facebook can be very effective for your overall marketing strategy. You can reach a highly engaged audience in a short period of time if your promotion goes viral. The credibility from a well-executed Facebook promotion is superior to just about anywhere else on the internet. There are guidelines surrounding promotions on Facebook, however. These guidelines are rather strict, and failure to follow them could result in corrective actions from Facebook including possible removal of your promotion. Thus, it is important to understand all Facebook promotion guidelines in order to ensure you implement a compliant campaign.
Running a contest on your Facebook page is a popular and effective strategy. According to a poll conducted by Econsultancy, special offers and promotions are the first reason for Facebook users to “like” a Facebook page. By running a contest, you can have the opportunity to make your Facebook page more fun, build a list […]
With millions of people using social media sites, companies have turned towards social media as a virtually unlimited resource for attracting new customers and making new sales. There are several ways large companies can use social media to promote their brands and take advantage of these opportunities. Offer Exclusive Coupons Many large companies offer exclusive […]
Facebook made playing tag cool again. We’re speaking, of course of tagging and being tagged in photos. This social functionality may seem easy to take and easy to forget but like a gateway drug it cut a path for businesses to attempt to tap into more consuming behaviors from highly engaged Facebook users. It is […]
It’s Q1 2009; budgets are freshly minted and everyone is off happily executing strategic plans created six months ago. Not likely. The current consumer malaise is spawning breakthrough approaches. They DON’T need to cost more, just work harder. Great evidence is Intuit Turbo Tax and their use of Twitter, MySpace and Facebook as platforms to […]