A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of […]
We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she […]
When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you […]
Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can […]
Are two-dimensional (“2-D”) barcodes such as Microsoft Tag in vogue and the latest technologically driven tool in a marketer’s toolbox? For those who are not familiar with them, 2-D barcodes allow marketers to deliver instantly relevant information to consumers via Smartphones and some feature phones. It’s available on Windows Phone, iPhone, Android, Symbian S60, Blackberry, […]