Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a public letter sent to Cole Haan’s counsel, the FTC expressed concerns over their Pinterest […]
Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer time. It’s the time of year when people go to the beach, hit the golf course, barbecue, pretty much everything that can be done outside. Here […]
We have clients frequently ask how we can make their campaign go viral. They want their program to be shared on all of the social channels and spread like wildfire. They want media attention. And to be on trending lists. And to get celebrity attention. And to make money. But how realistic is this? […]
Fae Savignano, Marden-Kane SVP, weighs in on Latinos and Mother’s Day. Well, we all know that Mother’s Day is very special! It is so special in fact that some moms have the privilege of celebrating Mother’s Day twice in one year. Because of the tremendous value mothers hold in the Hispanic family unit, and […]
Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too late to run a promotion for this year! Contact us and we can get you launched by the weekend! Mother’s Day is right around the corner, and it’s a day to remember to say “thank […]
Katie Blaney, one of Marden-Kane’s Account Supervisors, explains the difference between sweepstakes and contests. If your company wants more information on either, give us a call at 516-365-3999. The words “promotion,” “sweepstakes,” “contest” and “giveaways” are sometimes used interchangeably. However, there are a few very distinct differences between sweepstakes and contests. To start, the […]
Here is an explanation of what makes a lottery illegal by our own Rosemary Stein, a Vice President at the Chicago office of Marden-Kane. Did you know that the first recorded signs of a lottery are keno slips from the Chinese Han Dynasty between 205 and 187 BC? These lotteries are believed to have […]
Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not […]
Account Supervisor Cheryl Thornton contributed this post on consideration. Consideration has many definitions, but when it’s included in a Game of Chance such as a Sweepstakes, the promotion could be violating federal, state and local laws and regulations governing Sweepstakes and Contests. When a promotion combines the elements of (1) prize, (2) chance and […]
Katie Blaney, former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A spring-time or Easter themed promotion is a great opportunity to engage with your consumers while they plan for these […]