Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to get you started. All of them are social in nature, and there is still time to put any one of these into place before the big day. 1. “What the World Need’s […]
In December, the FTC ran a workshop on “native” advertising. The workshop was touted as a forum to discuss the rise of native ads, which can be loosely be defined as sponsored content that could be misconstrued as editorial content if not labeled as an advertisement. Think of it as the infomercial on late […]
We once had someone come to us after they ran a promotion to tell us that they were having a hard time contacting winners. It turns out they were so busy trying to protect the user by not collecting personal data on individual entrants that they had not collected a way to contact the […]
Speed and accuracy are must have qualities in simple procurement and fulfillment assignments and most agencies can handle the responsibility. But we have been in planning meetings where we hear clients say keep the prize structure simple. Why? If you have a complex prize in mind that pays off your brand strategy, you […]
At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into a controlled kind of scared, something that we can turn off when we have had enough. But what if you start something you can’t turn off? What if your promotion becomes a victim of […]
Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy […]
Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games are set to take place in Sochi, Russia in February, 2014. The U.S. Olympic Committee, in tandem with the International Olympic Committee has been lining up sponsors of the games. If you are using the Olympics to promote your […]
Gmail has apparently been busy quietly rolling out a new tabbed layout. There has not been a lot of fanfare about it (yet), but it may change the way we receive emails and read emails. And it certainly needs to be on the radar of anyone sending marketing emails. On the surface the […]
Thinking of running a sweepstakes or a contest but not sure where to begin? It seems super easy — just get some things to give away and ask people to enter…. Except it is not that simple. Use our infographic guide to Trouble-Free Sweepstakes and Contests below for some simple pointers to get your […]
Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it […]