It’s 2007 and the promotion concept involved watching a network TV broadcast at the same time a trivia quiz about the broadcast was being conducted online. This early incarnation of the “Second Screen” tactic tested viewer’s ability to sit back and watch TV while simultaneously paying attention to a Second Screen for a chance to […]
Contest promotions are an excellent way to attract new customers to social media pages. We run contests on social media platforms because of the potential for contests to go viral. When something “goes viral,” it means that participant’s share the promotion with greater numbers of people. Creating a contest that encourages viral sharing increases the […]
Pinterest is the latest platform to burst onto the social media scene. Its growth in 2012 has been staggering and it continues to gain traction among social media enthusiasts. What is Pinterest? It is a website that allows you to place “pins” on your own “board” as well as “repin” from other people’s boards to […]
Getting user generated content is an important part of your promotion strategy. Allowing users to generate content for and about your website makes them feel like they are contributing to your business; this helps generate customer interest in doing business with you. In addition, user generated content helps new customers find you on the Internet […]
When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you […]
Contests are promotions in which winners are selected on the basis of bona fide skill. The element of chance may not affect either the selection of the winner or the amount of the prize awarded. Users may be required to make a purchase to enter a contest. Skill –based contests can be administered in several […]
With millions of people using social media sites, companies have turned towards social media as a virtually unlimited resource for attracting new customers and making new sales. There are several ways large companies can use social media to promote their brands and take advantage of these opportunities. Offer Exclusive Coupons Many large companies offer exclusive […]
Back in the day ….when there were no computers (that’s right there was a time without computers!) and you did not have accessibility to the Internet for shopping and sourcing of merchandise and new products, we relied on premium representatives to do the leg work for us. Premium Reps acted as the sales force and […]
In the early 1960’s a Broadway show came out, followed by the movie with the same title “Stop the World – I Want to Get Off”. Haven’t we all felt this way at one time or another, just Stop The World and let us catch our breath on what is happening around us; but we […]