How to Create a Twitter Contest
Social media has emerged as a communication channel that allows users to connect with others through means other than phone or email.
Category: Social Media
How to Use a Sweepstakes to Increase the Number of Facebook Likes
Using a sweepstakes is a great tool that can be used to open the door to an endless amount of Facebook likes. Sweepstakes can provide a gateway through which you can provide important information to the audience while encouraging feedback about the product. Sweepstakes content is also easily shared on Facebook which increases your ability to reach new prospects and cause them to like your brand.
What is Promotional Marketing?
Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional […]
How to Create a Facebook Contest
Running a contest on your Facebook page is a popular and effective strategy. According to a poll conducted by Econsultancy, special offers and promotions are the first reason for Facebook users to “like” a Facebook page. By running a contest, you can have the opportunity to make your Facebook page more fun, build a list […]
How Do Large Companies Promote Using Social Media?
With millions of people using social media sites, companies have turned towards social media as a virtually unlimited resource for attracting new customers and making new sales. There are several ways large companies can use social media to promote their brands and take advantage of these opportunities. Offer Exclusive Coupons Many large companies offer exclusive […]
Meme-orable Marketing
Lately, your company has been in think tanks discussing ways to deliver in the realms of social media. Your Facebook page and Twitter accounts aren’t driving the interest you anticipated. Seeding viral content on a regular basis is difficult. You need a next step and searching for a new social media platform seems redundant (and […]
Is Social Media Free?
There has been a lot of discussion with clients about the value of integrating Social Media into promotion plans. Some clients believe that since all the tools are widely available (“free”), that the efforts around Social Media should be provided for “free”. This is where the disconnect often starts. While clients are correct in stating […]
Starbucks Free Pastry Day
Kudos to Starbucks (and not because they are a Marden-Kane client) on their recent Social Media efforts (and wins!). While Brands (and Agencies) are assessing the available platforms and their go-to-market strategies, Starbucks is walking the walk, and in a relatively short time frame. In today’s economic climate where “gourmet” coffee could be considered a […]
Rule # 1: Stay Clear of Disingenuous Posts & Tweets
Lack of measurable ROI in the near term is the main reason senior marketers remain unsure about the value of social media. To accelerate the idea of accountability many marketers are being tempted test the limits of what is genuine content and what is an outright solicitation. Recently the CEO of a major corporation twittered […]