Here is an explanation of what makes a lottery illegal by our own Rosemary Stein, a Vice President at the Chicago office of Marden-Kane. Did you know that the first recorded signs of a lottery are keno slips from the Chinese Han Dynasty between 205 and 187 BC? These lotteries are believed to have […]
Fae Savignano, one of our Vice Presidents who is fluent in five languages, weighs in on when you need to translate and post Spanish rules for your promotions. If you want to reach a target audience with an authentic voice, then promoting your campaign in-language would be the way to go! Marketers should not […]
Account Supervisor Cheryl Thornton contributed this post on consideration. Consideration has many definitions, but when it’s included in a Game of Chance such as a Sweepstakes, the promotion could be violating federal, state and local laws and regulations governing Sweepstakes and Contests. When a promotion combines the elements of (1) prize, (2) chance and […]
Katie Blaney, former Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school break, blooming flowers and Easter traditions. A spring-time or Easter themed promotion is a great opportunity to engage with your consumers while they plan for these […]
Marden-Kane Promotion Coordinator Joe Keffas explains how to register a sweepstakes in New York. As you have read in previous blog posts, sometimes you have to register your sweepstakes with certain states if the ARV is over $5000. Those states you need to register a sweepstakes in are New York, Florida and Rhode Island. […]
This post about winner selection comes from one of Marden-Kane’s former Vice Presidents. Pick me! Pick me! Most of us dream of being a big prize winner one day and many of us might even have some lucky rituals that we put into high gear when we really want good fortune to smile our […]
Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day […]
Maryann Murphy, one of Marden Kane’s Account Executives, is our resident expert in Rhode Island sweepstakes registration. Here is her quick guide for what to do if you have a sweepstakes running there. When preparing to conduct a Sweepstakes, it is important to be aware of the regulations and laws that are unique to […]
As I sit down to come up with ideas for this one I suddenly remembered how much I miss New Orleans. And that unless you have witnessed the French Quarter during Mardi Gras, you may not understand some of these. But trust me, anyone who has ever laissez le bon temps rouler at a […]
Rosemary Stein, a Vice President here at Marden-Kane, explains why an affidavit is necessary in a sweepstakes. An affidavit is a legal statement made in writing. Sweepstakes sponsors use this document to determine your eligibility to win a prize. The winner signing the affidavit declares the facts stated in the affidavit to be true, […]