Running a successful Facebook promotion takes planning, as well as awareness of the limitations of Facebook’s platform and their strict promotional guidelines. This infographic gives you three tickets to launch your Facebook promotion successfully! For more information on running a promotion on Facebook see on of our past articles: Understanding Facebook Promotional Guidelines How […]
Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold […]
COPPA rules changes go into affect on July 1, 2013. Our infographic shows what these changes mean for promotions geared to children and how Marden-Kane is already compliant. For more information see our full-length article on the COPPA changes. If you have a question about the changes or want to run a compliant promotion […]
Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, […]
In December the FTC issued amendments to the COPPA (Children’s Online Privacy Protection Act) Rules. We posted a link to the FTC’s FAQ page in April to our social media channels and we have received a few inquiries since then about whether this impacts our business since the changes are set to go into effect on […]
For a brief, yet terrifying, moment last Tuesday, Twitter followers of the Associated Press were alarmed after reading a tweet that alleged two explosions went off at the White House injuring the President. A press conference was held shortly after and the AP stated that their Twitter account had been hacked. Unfortunately, the short-lived panic […]
One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute […]
Many of the current do-it-yourself online promotion applications on the market leave users with the responsibility of developing the legal terms or Official Rules themselves, which can quickly become a very daunting – and expensive – task. Many brands aren’t even aware of the significance of or legal requirement for Official Rules. Promotions run incorrectly […]
We get this all the time. Are you for real? Is this a scam? Makes me think of the book, “Are You My Mother?” In the story a baby bird hatches while his mother is away and has no idea what to do. He asks everyone from a dog to a plane to finally a […]
One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and […]