Many companies use online sweepstakes to help spread awareness of their brand and attract new customers. Sweepstakes are effective means of promoting your company, and online sweepstakes are even easier to implement and promote than traditional sweepstakes.
Online contests and sweepstakes can be very effective tools to create buzz and generate interest in products and brands. Contests tend to increase web traffic, creating a positive sales effect. Laws and regulations are in place governing Internet marketing, enabling businesses to conduct contests and sweepstakes fairly and correctly. In addition, potential liability issues are mitigated when contests and sweepstakes are held in accordance with these pertinent rules and regulations. Below are some important legal aspects to consider when conducting an online sweepstake or contest.
Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional […]
When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you […]
How to Capture and Store Sweepstakes Entry Data Sweepstakes are a form of lead generation for companies. Many companies determine who is interested in products or services based upon the emails, comments and blog posts received on the sweepstakes registration form As this customer data is captured, it is stored in databases. Several types of […]
Online sweepstakes are becoming increasingly popular. This is so because they offer the excitement of winning a prize or money without needing to pay to enter, or to work to win the award. Those who participate in sweepstakes enjoy the thrill of entering and savor the possibility of winning. Since participants don’t need any […]
Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can […]
Hosting a sweepstakes or contest is one of the easiest ways to generate awareness for your brand. Sweepstakes are inexpensive and can draw a lot of attention in a short period of time. By offering a prize that people want to win and making it easy to enter, you can capture the public’s attention and get them talking about your business with minimal investment on your part.
If you want a cheap, fast way to market your brand, a sweepstakes is the way to go. There’s no better way to make people want to interact with a business than giving them a chance to win something. Choose a prize that’s not only enticing but also relevant to your target audience. Make the entry requirements clear and concise, and be sure to emphasize that anyone can enter even without making a purchase. Too many entry requirements may turn people off and make them lose interest.
From PROMO Magazine: http://promomagazine.com/contests/news/cbs-colon-exam-0225/