Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, […]
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer […]
Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria. Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested […]
Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or Tumblr post using that hashtag of the day. This sweepstakes will encourage people to look for your […]
One question we hear frequently: Why are so many sweepstakes void in Florida and New York? The answer is simple: some states require registration and bonding. Many companies either don’t want to deal with that requirement, don’t want to spend the extra money, or they have run out of time to file. We have […]
Here at Marden-Kane, we’ve written countless sweepstakes rules and disclaimers. And while we love our jobs, crafting these legal documents can get a bit…dry. So we decided to take a break and have a little fun. We’ve created a wacky sweepstakes-themed word game, and we’d like to share it with you. We hope you enjoy […]
Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use. The problem with that scenario is that their vendor typically thinks like a technical expert and not like a contest expert. We believe that judging should be approached from a marketing perspective as well as […]
Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies […]
Some regulated industries require special disclosures and/or have special legal requirements for running sweepstakes. These regulated industries include alcohol, tobacco, gasoline, firearms, dairy, banking, pharmaceuticals, and cause-related marketing. It is absolutely essential to know the laws of these industries, or partner with a promotional marketing firm who works with legal counsel who is familiar […]
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social […]