This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done. What is Your Role at Marden-Kane? I have been a part of the MK […]
Stacey Novick, Account Executive, contributed this post on promotional products. The $22 billion promotion industry is constantly changing to keep up with current consumer trends and the types of promotional products, whether premiums, branded merchandise or custom logo apparel, are also changing. Knowing that social media, gaining followers or having a commercial go viral […]
If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following the Snapchat promotion guidelines. These guidelines make it very clear that any sweepstakes, contest, instant win game or other promotion (coupon, giveaway, etc.) MUST do the following: Be easy to enter. Have official, legal rules. […]
This month we wanted to shine the spotlight on Rosemary Stein, the VP/GM of our Chicago office, who celebrates a work anniversary with Marden-Kane this month. Explain Your Role at Marden-Kane: I have been with Marden-Kane for 15 years. I began as an Account Director in the Chicago “Midwest” office where I currently have responsibility […]
SVP, Fae Savignano contributed this informative post on what sponsors need to know about filing and processing winner W-9’s and 1099’s for their promotions. Sponsors of Promotion Games of Chance offering and awarding prizes valued at $600 or more should be aware that they are responsible to obtain a signed, legible copy of an […]
Did you suddenly lose the ability to track hashtags due to Instagram changes this month? Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved […]
Sweepstakes rules frequently contain acronyms that are not easily deciphered, like SASE or AMOE. Here is a guide to the most common sweepstakes acronyms that you might come across in a set of sweepstakes rules. AMOE AMOE stands for Alternate Method of Entry (or Alternate Means of Entry). An AMOE is a free, no […]
Get to know Cheryl Thornton, Account Supervisor, this month as she celebrates 15 years with Marden-Kane! First thing to know: she is ALWAYS working to make her clients (and coworkers) happy! She has the reputation for coming in early, staying late and doing what is needed to get the job done. What is Your Role at Marden-Kane? […]
The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but […]
Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong? Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: […]