This month we continue our year-long series of interviews with Marden-Kane employees. Next up is our Chief Product Officer, Marty Glovin. What is Your Role at Marden-Kane? I have a multi-faceted (and highly dynamic) role which includes new business development (prospecting and responding to inquiries, RFI’s, RFP’s, etc.), strategy articulation, account services (with a focus on […]
Fae Savignano, our SVP, explains why a Skill Testing Question is required if you run a Sweepstakes in Canada. If you are a Canadian resident and enter a Sweepstakes you will be required to correctly answer a mathematical skill testing question in order to be eligible to enter and possibly win a prize. Residents […]
Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively cheap – well, really dirt cheap or even free – and all the wonderful features each one had. If I […]
This month we want to showcase our very talented Barbara Chien, Marden-Kane Controller. Barbara, who always has a smile on her face and nice things to say to everyone, will celebrate her 31st anniversary with Marden-Kane later this year. Ever wonder how she does it? Read on! What is Your Role at Marden-Kane? I am currently […]
Due to popular demand, we are providing a list of some of our current Marden-Kane promotions. Select sweepstakes and contests that we administer will be listed here. Check back often as we will be adding to this list weekly! Each promotion is governed by Official Rules that are accessible by clicking the link provided.
Father’s Day is sneaking up on us. And if you have a product that speaks to dads, you should embrace all your dad fans out there by running a contest or sweepstakes to build up your fan base and increase brand loyalty. Here are a few promotion ideas to help your brand celebrate all […]
This month we continue our year-long series of in-depth interviews with Marden-Kane employees. Next up is the man behind the scenes, CFO Alan Richter. Like Fae Savignano, Alan has been at MK for quite a few years — he will celebrate his 31st anniversary with Marden-Kane this year. What is Your Role at Marden-Kane? “As the CFO/GM of Marden-Kane […]
Fae Savignano, SVP, contributed this post about prizes. Research shows that more than half of all adults in the U.S. enter at least one sweepstakes every year, and this amount increases exponentially. Promoting Sweepstakes and Contests are an excellent way to engage and retain your customers and a properly structured prize offering will definitely […]
Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to […]
One of the downsides of running a contest is that you will get fewer entries than you would for a sweepstakes. This is expected since a sweepstakes entry requires relatively little information from an entrant and is determined by chance. A contest, on the other hand, requires the entrant to put thought into the […]