This month we are kicking off a year-long series of in-depth interviews with Marden-Kane employees. First up is our much loved Senior Vice President Fae Savignano who celebrated her 33rd anniversary with Marden-Kane in January. What is Your Role at Marden-Kane? “My role has definitely evolved since I first walked into the 5th Avenue office on […]
Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes. Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day […]
Eric Grimm, Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the […]
Rosemary Stein, VP from our Chicago office, wrote this piece for MK on what to consider when you want to run a promotion that involves a celebrity. There are advantages and disadvantages to using celebrities in your promotions. Athletes, actors and musicians can influence purchase especially when they align themselves with a product that […]
Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be purchased from retailers like Visa and Amazon and consist of a card code and a confirmation code that can be redeemed by a consumer online. The codes and instructions can all be delivered via an […]
UPDATED: NOVEMBER 6, 2019 The FTC released their updated native ad guidance for business (Native Advertising: A Guide for Businesses) on December 22, 2015. With it came a stern warning about upcoming FTC enforcement in the coming year. There hasn’t been much response in the press, and we have not seen a ton of […]
Here they are! The 10 (actually 11, since the #10 spot was a tie) highest trafficked posts this year! 1. Updated YouTube Contest Guidelines: 5 Things to Know Earlier this year, YouTube issued a 2015 update to their contest guidelines. Basically, it explained that they were phasing out their contest gadgets that have been in […]
People ask us all the time what the best prizes are to give away. We have written a few blogs about prizes people want and trips as prizes and a few more ideas, but what did brands actually give away this year? We took stock of the prize vault at Marden-Kane and found out […]
What will be the new thing in 2016 that will drive promotional marketing? Here are our predictions (with a bit of Zoltar’s help): Native ads will be booming – and promotions are part of that mix. As ad blockers become more of an issue for advertisers and brands, the only logical solution is to […]
The Cabbage Patch Kid my grandmother gave me for Christmas when I was a kid was one of those right place, right time stories. It was that Christmas 1983, when you could not find a Cabbage Patch Doll anywhere. It was THE hot item that year – the one everyone wanted and no one […]