Need to run a promotion this spring? Consider one of Marden-Kane’s holiday promotion ideas for one of these upcoming holidays. Groundhog Day OK, this may be a winter holiday, but since it brings a promise of spring we have included it here, along with some other lesser known holidays to consider in your promotional […]
Account Supervisor Cheryl Thornton has registered hundreds of sweepstakes in Florida on behalf of her clients. She contributed this information on how to get a sweepstakes waiver in Florida. Certain sweepstakes or games of chance may need to be registered and bonded in certain states, such as, Florida, New York and Rhode Island (registration only) […]
Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about how Marden-Kane finds the right judges for our clients’ contests. Composed symphonies. International Space Station experiments. Fitness apps. These are examples of contest entries that Marden-Kane has been involved with judging yet we don’t have scientists or classically trained musicians on our staff. So […]
What was the BIG THING in 2014? Snapchat? Video ads? Mobile apps? It’s not any of those – and probably not what you would expect. Our clients explored many new platforms and alternative delivery methods in 2014. But what we noticed consistently was a move to simpler promotions and more custom, one-of-a-kind prizes. These […]
Marc Wortsman, our EVP/GM, will be retiring at the end of this month. He worked for 30 years at Marden-Kane, making all promotions he touched the best they could be, every client feel like they were the most important, and each co-worker valued. We will miss our friend and mentor, and wanted to honor him with a look back (and […]
What’s our most popular blog? See for yourself as we list out our most popular content, as ranked by visits, from our 5 years of blog content. 1. What is Promotional Marketing? Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of […]
As 2014 wraps up, we thought we would look back and see what our most popular blogs of the year were. Here is the list of the Top 10 blogs published in 2014 ranked by the number of times they were visited this year. 1. 5 Social Valentine’s Day Sweepstakes Ideas Love is in […]
Here is some insight into what gifts we promotional marketers really want for the holidays. While these ideas may not resonate with everyone, these are the tried and true, most buzz-worthy items that we have fought over in our office. Take note as you plan out your holiday gift list to your colleagues and […]
Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses, and American Express provides incentives to those shoppers. In just those five years, the concept of shopping locally the day after Black Friday has […]
With Black Friday and Cyber Monday fast approaching, what can you do to ensure your brand’s holiday promotion gets off to a great start? There is a lot at stake here — last year’s Cyber Monday sales topped $2.29 billion. Here are three simple things to do to ensure that your holiday promotion goes […]