We are constantly asked by our clients what prizes people want to win. Here is a short list of what we know works to entice consumers to enter a sweepstakes or contest, and makes them happy to accept as a winner. 1. Cash and gift cards. Cash is always king, with gift card requests […]
Rosemary Stein, VP from our Chicago office, wrote this piece for MK on running promotions in Quebec. You have probably noticed that when Sweepstakes or Contests are run in the U.S. and extended to Canada the promotion will sometimes be “void in Quebec.” In Canada, promotions are governed primarily by federal law. Quebec is […]
Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a sweepstakes. However, things can quickly go wrong if you don’t follow these 3 simple best practices: Follow the brand. The only way to privately contact your potential winners via Twitter is still via direct […]
Beginning October 16, 2013, prior express written consent is now required for all autodialed and/or pre-recorded calls or texts sent or made to cell phones and pre-recorded calls made to residential land lines for marketing purposes. As Marden-Kane reported last year, it may be all too easy to get in trouble if you use data collected […]
Just when we thought we were starting to enjoy the summer, the school bell starts ringing. Ding-dong. Time to plan your back to school promotion. So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. […]
A research study by Nielsen Marketing* considers the 76 Million Baby Boomers to be “the most valuable generation.” From a dollars and cents perspective Boomers today account for $230 billion in sales of consumer package goods alone. In the next 20 years it’s projected they will control 70% of the nation’s disposable income and […]
If you had a successful sweepstakes that met or exceeded your goals, you might want to run another one. But can you repeat your success? Follow these five tips to ensure your sweepstakes sequel doesn’t tank. If it’s not broken, don’t fix it. We see people rework successful programs all the time and end […]
Think you can plan and execute a promotion on your own? Take our Promotional Marketing Expert Quiz below to see how much you really know. (Keep track of your answers and check to see how you did at the end. No peeking!) What types of promotions need legal official rules? Sweepstakes Contests Loyalty […]
Since responsive web design is all about affecting the appearance of a website, viewing a site that uses it well will help tremendously in understanding it. To see an example, launch Microsoft’s website in a new maximized window in any recent browser on a desktop or laptop computer. Now resize the window and slowly decrease […]
Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a public letter sent to Cole Haan’s counsel, the FTC expressed concerns over their Pinterest […]