In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging […]
Joe Keffas, one of Marden-Kane’s Promotion Coordinators, contributed this informative article on the Florida sweepstakes registration process. Does your sweepstakes have a total prize Approximate Retail Value of over $5,000? If you’ve answered yes, then this blog is for you. When your sweepstakes has a total prize Approximate Retail Value of over $5,000, by […]
Cheryl Thornton, an Account Supervisor at Marden-Kane, contributed this week’s post on the ideal Sweepstakes length. How long should a Sweepstakes run? We have been asked this question from our clients time and time again. Our response has always been that it depends on a Sponsor’s goal and expectations. If a Sponsor is trying to […]
Doubting the power of a Sweepstakes to drive traffic? Look no further than the results from last night’s Esurance post-Super Bowl advertisement. Esurance used the first ad after the Super Bowl to promote their #esurancesave30 hashtag. And while many other Super Bowl ads touted a hashtag, none of them also put a Sweepstakes behind […]
Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to get you started. All of them are social in nature, and there is still time to put any one of these into place before the big day. 1. “What the World Need’s […]
In December, the FTC ran a workshop on “native” advertising. The workshop was touted as a forum to discuss the rise of native ads, which can be loosely be defined as sponsored content that could be misconstrued as editorial content if not labeled as an advertisement. Think of it as the infomercial on late […]
One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way to privately contact potential winners to notify them that they won – which led to potential to fraud when we were forced to post a public comment to notify winners. Marden-Kane came up with a […]
Here are the most visited, shared and read content from the 2013 Marden-Kane Blog in order of popularity. 1. Changes to Florida Sweepstakes Registration and Bonding Requirements One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and […]
Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. […]
2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone. From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several […]