Everyone has a dream. A wish. A hope for that special SOMETHING. And the holiday season is that time when we share our wishes and dreams with others in the hopes that we will get what we want. When my kids were little I was appalled when they told Santa their dreams. One asked […]
On November 20, Pinterest announced their new Place Pins and Place Boards feature. These new features allow you to pin photos of your favorite places with their location marked on a map. Place Boards let you create a global map to showcase cities across the continents, or a zoomed in map showing multiple locations in […]
We asked Marden-Kane employees what they were thankful for this Thanksgiving and here are some of their responses: In life, whether personal or business, each of us has the ability to be kind, and effective. I am grateful for that quality (and often need to be reminded of it!) Marc What am I thankful […]
Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend […]
Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and […]
Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest Guidelines. YouTube publishes a comprehensive list of Contest Policies and Guidelines. While other platforms lack clarity about how they can be used, YouTube contest restrictions do a great job communicating what you can and cannot do. […]
With social media and user generated content being on every marketers minds these days, you may have thought about running a photo contest. But how can your contest stand out and attract a lot of quality photo entries? Try one of these simple photo contest ideas out. Run a photo contest asking for users […]
Most marketers share the common goal of generating and sharing as much social media content as possible. This is balanced against what they determine to be a practical level of effort. Complicating things is the fact that social media content is untamed. Most content is totally random created in the moment for immediate gratification. […]
We once had someone come to us after they ran a promotion to tell us that they were having a hard time contacting winners. It turns out they were so busy trying to protect the user by not collecting personal data on individual entrants that they had not collected a way to contact the […]
Speed and accuracy are must have qualities in simple procurement and fulfillment assignments and most agencies can handle the responsibility. But we have been in planning meetings where we hear clients say keep the prize structure simple. Why? If you have a complex prize in mind that pays off your brand strategy, you […]