Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest or a “Like This Post” Sweepstakes) on your business timeline […]
At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into a controlled kind of scared, something that we can turn off when we have had enough. But what if you start something you can’t turn off? What if your promotion becomes a victim of […]
Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy […]
And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By […]
Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games are set to take place in Sochi, Russia in February, 2014. The U.S. Olympic Committee, in tandem with the International Olympic Committee has been lining up sponsors of the games. If you are using the Olympics to promote your […]
A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients […]
So here is where I would usually rant about how, in typical Facebook fashion, Facebook announced a major change with no warning or regard for the promotions industry or Facebook developers. But this change is too good to really complain about from a client perspective. This time they have totally shifted the mindset for […]
There is a great scene in Jurassic Park where the T-Rex is chasing one of the Jeeps through the park. The driver looks in his mirror and we see the words “objects in your mirror are closer than they appear.” This engraving in the mirror glass is actually part of a variety of mandatory […]
Western Union Nigerian Independence Day Contest The Challenge Western Union is extremely active in various immigrant communities in the United States and plays a large role in helping these communities transfer money to family in their country of origin. The Nigerian community in the US is one of these communities. Western Union wanted to sponsor […]
Kia Customer 360 Facebook Contest and Twitter Sweepstakes The Challenge Kia came to Marden-Kane wanting to reward their dealerships and customers. They wanted customers to use social media to talk about why they loved Kia and their dealership and for this information to go viral. They needed a great incentive and a way to get […]