Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you can see, the date corresponds with four “ones”, representing four singles. Similar to China’s Singles Day on 11/11, the UK celebrates that day on 3/11 and the U.S.A. on 9/22…this of course is above and […]
Question: Can you offer a coupon as a prize in a sweepstakes or contest? Answer: It depends. If the coupon or voucher value covers the entire full priced item without any hidden fees (like shipping & handling, etc.) then you can offer it as a prize coupon. But if the coupon offered is for savings […]
What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for your next promotion. 1. Prizes: It should come as no surprise that the #1 type of incentive is a contest or sweepstakes prize. People love to win high value prizes, especially cash, trips, and one […]
According to Federal Lottery Laws, it is illegal to operate a lottery through the mail or over the telephone. Let’s begin by explaining what a lottery is…A lottery is generally defined as a promotion in which all three of the following elements are present: prize, chance and consideration (otherwise known as, the “Standard Lottery Rule”). […]
In the United States, winners are required to pay taxes on prizes they win, but if prizes are valued at over $600 then the promotion sponsor is also required to collect W-9’s and issue 1099’s to each winner. That’s why many sponsors like to find prizes under $600 that are coveted by winners, but don’t […]
A text to win sweepstakes provides your customers with a quick, easy way to enter a sweepstakes from a mobile phone. A text to win can be set up in days instead of weeks. This type of promotions is fast to enter. And it provides a way to collect minimal private, personal information if your […]
So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has changed a few times and new faces have joined our MK family, our advertisement messaging has been consistent. Our core brand messaging has stood the test of time and we believe that it is still […]
Hunt’s Great Recipe Hunt The Challenge In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new recipes. The Solution Marden-Kane administered and supervised the “Great Recipe Hunt” recipe contest, coordinating all details for a final “cook-off” event held in four major U.S. Cities. MK scouted hotel locations, oversaw the ordering, procurement […]
When asked what prize they want, most people entering sweepstakes and contests overwhelmingly say they want cash prizes. Why? Why not a trip, or a car, or jewelry? Here are the three big reasons: 1. With cash prizes, you can buy exactly what you want. With most prizes, the sponsor customizes the choices or options […]
Are you thinking of running a sweepstakes in Mexico? If the answer is yes, then you should note that the Mexico sweepstakes laws and regulations regarding promotions (e.g., games of chance and/or contests of skill) differ from US law and other countries. We compiled a list of frequently asked questions we typically receive regarding promotions […]