Domino Sugar Sweet Memories Qualified Entry Sweepstakes The Challenge Domino Sugar had run a traditional Sweepstakes for several years and wanted to run a different type of promotion. They wanted it to appeal to their loyal users and to gain brand loyalty among those that didn’t have a set brand. They also wanted to use […]
With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in […]
CBS Cares Colonoscopy Sweepstakes The Challenge CBS Cares wanted to promote awareness of early colon cancer detection by running a Sweepstakes to give away a free colonoscopy. Since the idea of an uncomfortable medical procedure is not appealing to the public, especially the target audience of the middle-aged consumer that is privacy conscious and not […]
Brooks Run Happy Pinterest Contest The Challenge Brooks Running wanted to launch its presence on Pinterest but knew there were challenges with the relatively new Pinterest platform. They also were aware that simply asking people to follow the brand on Pinterest without first engaging them and giving them a reason might not be the best […]
The last two weeks of August are traditionally the time many of us realize we’ve worked too hard this summer and we’re over the limit. So it’s time to kick back and take a vacation before Labor Day. Good advice because once Labor Day passes it is definitely time to get moving […]
Privacy, security and encryption of user data is crucial to Marden-Kane and our clients. Our team of programmers works hard to stay on top of the latest research and trends in data security to ensure the highest standards of privacy and security are met on all data we gather, pass and store on behalf of […]
Everyone is on Instagram! Let’s run an Instragram contest! It will be super easy – just ask people to post a photo and we can decide on a favorite and …… Whoa!!!! It’s not that easy. Yes, Instagram is very popular right now and it’s easy for consumers to post content and to set […]
The Western Union Safeway Weekly Giveaway Instant Win Game The Challenge Western Union is a financial services company that provides consumers and businesses a fast, convenient and reliable way to move money. Their goal was to build awareness of the Western Union services that are available in participating Safeway Company Store agent locations. Western Union […]
The Beringer Summer Unwind Sandals Sweepstakes The Challenge Beringer uses sweepstakes and contests to promote their wines but has to contend with the added complexities of state and federal liquor laws when they run promotions. They came to Marden-Kane to help set up and run a successful, and legal, online promotion. The Solution Age-gating was […]
There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is […]