Gmail has apparently been busy quietly rolling out a new tabbed layout. There has not been a lot of fanfare about it (yet), but it may change the way we receive emails and read emails. And it certainly needs to be on the radar of anyone sending marketing emails. On the surface the […]
Thinking of running a sweepstakes or a contest but not sure where to begin? It seems super easy — just get some things to give away and ask people to enter…. Except it is not that simple. Use our infographic guide to Trouble-Free Sweepstakes and Contests below for some simple pointers to get your […]
Why did Kevin Systrom, co-founder of Instagram introduce 15 second videos now? Because he can? That’s a possible answer since barriers to download speeds have all but disappeared. This is thanks to 80% penetration of smart phones and tablets among adults 18-34. But technology aside for a moment, there is more to it […]
The future of memory is how Mark Zuckerberg and Kevin Systrom, CEO’s of Facebook & Instagram respectively, described Instagram’s video sharing capability. They noted this new feature “captured moments and experiences you wanted to remember and share with friends.” Jenna Wortham, a writer for the New York Times titled the video capture feature “the death […]
Running a successful Facebook promotion takes planning, as well as awareness of the limitations of Facebook’s platform and their strict promotional guidelines. This infographic gives you three tickets to launch your Facebook promotion successfully! For more information on running a promotion on Facebook see on of our past articles: Understanding Facebook Promotional Guidelines How […]
Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold […]
COPPA rules changes go into affect on July 1, 2013. Our infographic shows what these changes mean for promotions geared to children and how Marden-Kane is already compliant. For more information see our full-length article on the COPPA changes. If you have a question about the changes or want to run a compliant promotion […]
Facebook allows up to 12 individual visible tabs. Each provides real estate for a custom contest application. Too few companies take full advantage of this space. We can hardly think of on occasion when this inventory should be allowed to spoil. The number one reason consumers will make repeat visits to your page is […]
Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, […]
In December the FTC issued amendments to the COPPA (Children’s Online Privacy Protection Act) Rules. We posted a link to the FTC’s FAQ page in April to our social media channels and we have received a few inquiries since then about whether this impacts our business since the changes are set to go into effect on […]