Facebook is up to its old tricks again, changing things up and causing developers worldwide to scramble to see if the changes have any effect on their applications. The old norm for web development was that companies would come up with an idea, develop specifications, build, test, deploy and done. But if you want to […]
A few weeks ago a picture showing Google co-founder Sergey Brin wearing Google Glass on a NY subway appeared on all the top online tech sites. What’s Google Glass? It’s a wearable computer and monitor that looks like a pair of eyeglasses from the future. The monitor part of Glass is an elegant rectangle of […]
Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of […]
Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced […]
We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she […]
To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you […]
If you are a LinkedIn user you received an email this week congratulating you for being in the top 10, 5, 2 or even 1% of all profiles viewed by others in 2012. It was of course a marketing ploy to get you to upgrade to a paid membership. It caused me to ask myself […]
With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.
Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!
Marden-Kane’s strength is avoiding legal issues, and we follow a process to ensure we deliver, as promised. Sometimes a departure from the process is unavoidable due to unexpected circumstances. Difficulty in getting approvals on creative, on official rules could put you into jeopardy of late registration.