Pinterest is the latest platform to burst onto the social media scene. Its growth in 2012 has been staggering and it continues to gain traction among social media enthusiasts. What is Pinterest? It is a website that allows you to place “pins” on your own “board” as well as “repin” from other people’s boards to […]
Many companies use online sweepstakes to help spread awareness of their brand and attract new customers. Sweepstakes are effective means of promoting your company, and online sweepstakes are even easier to implement and promote than traditional sweepstakes.
Running promotions on Facebook can be very effective for your overall marketing strategy. You can reach a highly engaged audience in a short period of time if your promotion goes viral. The credibility from a well-executed Facebook promotion is superior to just about anywhere else on the internet. There are guidelines surrounding promotions on Facebook, however. These guidelines are rather strict, and failure to follow them could result in corrective actions from Facebook including possible removal of your promotion. Thus, it is important to understand all Facebook promotion guidelines in order to ensure you implement a compliant campaign.
Foursquare is a great platform for promotional contests. Thanks to its check-in capabilities, this social media site provides a forum for users to share their whereabouts. Foursquare pages allow businesses to share basic information about their organizations, as well as offer customers special discounts and coupons. Verified merchants have access to the merchant platform, where […]
Online contests and sweepstakes can be very effective tools to create buzz and generate interest in products and brands. Contests tend to increase web traffic, creating a positive sales effect. Laws and regulations are in place governing Internet marketing, enabling businesses to conduct contests and sweepstakes fairly and correctly. In addition, potential liability issues are mitigated when contests and sweepstakes are held in accordance with these pertinent rules and regulations. Below are some important legal aspects to consider when conducting an online sweepstake or contest.
Using a sweepstakes is a great tool that can be used to open the door to an endless amount of Facebook likes. Sweepstakes can provide a gateway through which you can provide important information to the audience while encouraging feedback about the product. Sweepstakes content is also easily shared on Facebook which increases your ability to reach new prospects and cause them to like your brand.
Online sweepstakes promotions are an effective way to generate new leads, promote your brand and attract new customers to your business. If you want your promotion to be as effective as it can be, you need to follow a few simple design guidelines. Designing a sweepstakes promotion is not difficult, and the rewards far outweigh […]
Getting user generated content is an important part of your promotion strategy. Allowing users to generate content for and about your website makes them feel like they are contributing to your business; this helps generate customer interest in doing business with you. In addition, user generated content helps new customers find you on the Internet […]
Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional […]
When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you […]