Running a contest on your Facebook page is a popular and effective strategy. According to a poll conducted by Econsultancy, special offers and promotions are the first reason for Facebook users to “like” a Facebook page. By running a contest, you can have the opportunity to make your Facebook page more fun, build a list […]
How to Capture and Store Sweepstakes Entry Data Sweepstakes are a form of lead generation for companies. Many companies determine who is interested in products or services based upon the emails, comments and blog posts received on the sweepstakes registration form As this customer data is captured, it is stored in databases. Several types of […]
Customer loyalty to a brand hinges on a delicate balance of give and take. The brand must give customers what they seek; customers, in turn, pay money for the privilege. The extent to which these two dynamics balance each other can be defined as customer loyalty. There are many ways to create the right balance. […]
Online sweepstakes are becoming increasingly popular. This is so because they offer the excitement of winning a prize or money without needing to pay to enter, or to work to win the award. Those who participate in sweepstakes enjoy the thrill of entering and savor the possibility of winning. Since participants don’t need any […]
Contests are promotions in which winners are selected on the basis of bona fide skill. The element of chance may not affect either the selection of the winner or the amount of the prize awarded. Users may be required to make a purchase to enter a contest. Skill –based contests can be administered in several […]
Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can […]
With millions of people using social media sites, companies have turned towards social media as a virtually unlimited resource for attracting new customers and making new sales. There are several ways large companies can use social media to promote their brands and take advantage of these opportunities. Offer Exclusive Coupons Many large companies offer exclusive […]
Marden-Kane helps business owners and marketers develop strategies for marketing though the use of such promotional marketing tools as sweepstakes, contests and instant-win games. Our company has vast experience in launching campaigns with impressive returns. We use concepts such as crowdsourcing and user-generated content to solicit feedback from customers and help business owners improve their […]