A Social Media Promotions Center of Excellence
Leading Platforms, including Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, and More
How Do Sweepstakes Generate Awareness For a Brand or Service?
Hosting a sweepstakes or contest is one of the easiest ways to generate awareness for your brand. Sweepstakes are inexpensive and can draw a lot of attention in a short period of time. By offering a prize that people want to win and making it easy to enter, you can capture the public’s attention and get them talking about your business with minimal investment on your part.
If you want a cheap, fast way to market your brand, a sweepstakes is the way to go. There’s no better way to make people want to interact with a business than giving them a chance to win something. Choose a prize that’s not only enticing but also relevant to your target audience. Make the entry requirements clear and concise, and be sure to emphasize that anyone can enter even without making a purchase. Too many entry requirements may turn people off and make them lose interest.
Facebook and the $104 Billion Question.
Facebook made playing tag cool again. We’re speaking, of course of tagging and being tagged in photos. This social functionality may seem easy to take and easy to forget but like a gateway drug it cut a path for businesses to attempt to tap into more consuming behaviors from highly engaged Facebook users. It is […]
“Fearless or Foolish? The Eyes will Vote”
Amazon announced that it’s going to begin home brewing kids programming. Recently, I gave Lillehammer on Netflix a try and dropped out after a few episodes. I get my blood on ice fix from watching pro hockey. Clearly, we’ve got a growing group of non-traditional content producers creating exclusive programming available only through their channels. […]
Even a Speeding Bullet Eventually Falls to the Ground. Pinterest, take note.
It is hard to measure how fast a speeding bullet is actually traveling. Let’s just say that so far Pinterest is traveling faster. It is now estimated to be one of the top 30 websites. But like the speeding bullet it is starting to come back to earth. The “gravity” is coming in the form […]
Contest Virality Versus Contest Integrity
Many times a week, we are often asked our POV on how to make a contest “Social.” The idea of creating a Social Media contest where the winners are decided based on public voting appears to be a totally transparent, popular and appropriate way of decision making. However good intended, it is not always the […]
Promotions and the Rollout of Facebook Timeline for Businesses
Facebook rolled out the Timeline for Businesses on February, 29 2012. It is in preview mode through March 30, 2012, so developers and businesses have time to gear up for the change. So what does Timeline mean for you and your business and your promotions? 1 — It means a bigger image for your brand […]
What UGC Means to Your Brand
The premise is that branded content is marketing currency. That’s always been true, but today the content is coming as much from the actual buyer experience as from the marketer. Sorting through the enormous amount of user generated content for the purpose of extending brand value is something brands must seriously look into. Buyers consume […]