Electronic gift codes, or e-gift codes, are a great option instead of traditional prizes or plastic gift cards in your next Sweepstakes or Contest. E-gift codes can be purchased from big retailers or restaurants and usually consist of a link with a redemption code and/or a confirmation code, or simply as a URL with the […]
One of the biggest problems we see with online sweepstakes and contest concepts is that they can get overcomplicated or are run on platforms that the target audience is not using. When that happens, people get confused and do not enter — or worse, start bad-mouthing your brand. It’s time to start creating contests and […]
This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana […]
Cheryl Thornton, Account Supervisor, contributes this post about tear pad entry forms vs online registration forms. Long before the start of internet promotions, the ways to enter a sweepstakes were either to 1) mail a 3X5 card to a designated P.O. Box, or 2) to complete a tear pad entry form found on displays […]
A sweepstakes scam, or poorly run promotion, gives legitimate sweepstakes agencies and promotional marketing companies a bad name. Know what to look for to spot a sweepstakes scam, or a company that runs them. Here is a list of things to look for in a sweepstakes, or game of chance, that you should avoid, or […]
Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be […]
Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal […]
Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. […]
The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had […]
If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have […]