If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the […]
We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up […]
As the year winds down, it’s that time again when people start thinking about setting resolutions to make the coming year better than the last one. And while it’s usually personal resolutions that make the headlines, like joining a gym or eating less takeout, it’s also a good time to make some resolutions for […]
Here they are! They yearly top 5 marketing posts on the Marden-Kane blog from 2018. If you haven’t read them all, what are you waiting for? 2018 #1: Contest Laws by State Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states […]
By Fae Savignano, EVP, Marden-Kane Digital Promotions – October 17, 2018 Every now and then everyone can appreciate a good horror story; but when it comes to promotions…there is no such thing as a Good Horror Story and Never Ever is when marketers want them to occur. “They know what you did last summer!” Promotions […]
Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the […]
Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From our offices in Chicago, she has for the past 17 years bestowed us with her grace, peaceful demeanor, knowledge, proficiency and expertise in the promotional realm. In tribute to all of the wonderful things she […]
Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what you didn’t know after the fact – there may be big fines for non-compliance. Here is […]
Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, […]
Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly […]