best practices for online contests

The Ideal Length of a Contest

| Articles, Contests, Facebook Contest Apps, Promotion Planning, Promotion Trends, Social Media

Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for? One week? One month? Three months or more? This is a question that comes up often from clients when they are thinking of launching a contest. And remember — contests are different then sweepstakes because […]

How to Increase the Chances Your Contest Will Go Viral

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| Promotion Trends

Contest promotions are an excellent way to attract new customers to social media pages. We run contests on social media platforms because of the potential for contests to go viral. When something “goes viral,” it means that participant’s share the promotion with greater numbers of people. Creating a contest that encourages viral sharing increases the […]