giveaway

5 Ways to Improve How You Run a Giveaway on Social Channels

| Administration & Compliance, Articles, Consultation, Facebook, Instagram, International, Promotion Planning, Social Media, Sweepstakes, Twitter, YouTube

Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal […]

What is a Surprise and Delight?

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| Articles, Prizes, Promotion Trends, Sweepstakes

A Surprise and Delight is a marketing tactic similar to a sweepstakes or contest, where gifts are given away to fans, but instead of a posted entry period with rules and a set prize, the giveaway itself is completely unannounced and random. What can be tricky about a Surprise and Delight is that if […]

Run a Legal Giveaway

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| Administration & Compliance, Articles, Consultation, Contests, Promotion Planning, Social Media, Sweepstakes

Trying to figure out how to run a legal giveaway? It’s easier than you think – or not, depending on where you are running your giveaway, who can enter, how you collect and use data, and what you are giving away. First, there are some basic things to know about the legalities of a […]